Marketing

Banned In the Cage: How Xyience and NOS Unfairly and Deceptively Market Energy Drinks

Feet To The Fire, Food Beverage Marketing, Uncategorized /

by Cara Wilking, J.D., Rebecca Leff and Katelyn Blaney The Ultimate Fighting Championship (UFC) has its roots in “cage-fighting” and was long considered too wild and violent for mainstream sports fans. Not long ago cage-fighting was shunned by parents, banned by states and rejected by broadcast networks and cable operators for its brutality. While cage-fighting […]

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Super-Sized Lunchables Solicits Teens to Upload Risky User-Generated Content

Feet To The Fire, Food Beverage Marketing, Injury Reduction, Obesity /

by Cara Wilking, J.D. Seeking to capitalize on the public’s insatiable appetite for Youtube stunt videos, Kraft Foods has teamed up with Rob Dyrdek, the host of MTV’s Ridiculousness, to market its recently released Lunchables Uploaded line of lunch kits. Marketed to parents as a way to “Give them more of what they love,” Lunchables

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Health Groups Ask Federal Trade Commission to Investigate Merck’s Use of “Madagascar 3: Europe’s Most Wanted” Characters to Market Children’s Claritin®

Feet To The Fire, Injury Reduction, Press Release /

Wednesday, June 20, 2012 FOR IMMEDIATE RELEASE Contact: Cara Wilking, 617-373-5699 Today, the Public Health Advocacy Institute (PHAI) at Northeastern University School of Law in Boston, joined by 10 other organizations, sent a letter to the U.S. Federal Trade Commission (FTC) asking that it investigate Merck & Co. Inc.’s  Madagascar 3-themed marketing campaign for its flagship pediatric

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PHAI’s Friedman and Gottlieb Co-author: “Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?” in PLoS Medicine

Food Beverage Marketing, Press Release, Publications, Tobacco /

PHAI senior staff attorney Lissy Friedman and executive director Mark Gottlieb collaborated with Lori Dorfman, Andrew Cheyne and Asiya Wadud of the Berkeley Media Studies Group to produce this article published today in PLoS Medicine. Soda companies’ PR campaigns are bad for health: Health advocates need to organize strong public health campaigns to educate the

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