Enforcement

McDonald’s Repeatedly Violates CARU Premium Guideline

Feet To The Fire, Food Beverage Marketing, Obesity /

In response to a recent study finding that nationally televised fast food television advertisements to children by McDonald\’s and Burger King from 2009-2010 focused primarily on toys, movie tie-ins and branding, CARU Director Wayne Keeley stated that “[b]oth companies have always respected CARU’s recommendations by discontinuing the challenged ads, and pledged to take into account CARU’s […]

McDonald’s Repeatedly Violates CARU Premium Guideline Read More »

New study finds McDonald’s and Burger King responsible for 99% of fast-food television ads for kids, suggests industry’s efforts to self-regulate its marketing practices are ineffective

Feet To The Fire, Food Beverage Marketing, News, Obesity, Press Release, Publications, Uncategorized /

Fast-food companies emphasize toy giveaways and movie tie-ins rather than food products when marketing to kids on television, which suggests that industry is not abiding by its self-regulatory pledges for child-directed marketing, according to a study co-authored by the Geisel School of Medicine at Dartmouth and the Public Health Advocacy Institute at Northeastern University School of

New study finds McDonald’s and Burger King responsible for 99% of fast-food television ads for kids, suggests industry’s efforts to self-regulate its marketing practices are ineffective Read More »