Caru

PHAI’s Gottlieb and Wilking Co-author study in JAMA Pediatrics Showing that Fast Food Giants Confuse and Deceive Kids

Feet To The Fire, Food Beverage Marketing, Obesity, Press Release, Publications /

  Boston – After much criticism and prodding, Fast food giants McDonald\’s and Burger King agreed to depict healthier food options in advertising directed at children.  Researchers at the Norris Cotton Cancer Center at Dartmouth-Hitchcock, along with the Public Health Advocacy Institute (PHAI) at Northeastern University School of Law, found that attempts to honor these pledges […]

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McDonald’s Repeatedly Violates CARU Premium Guideline

Feet To The Fire, Food Beverage Marketing, Obesity /

In response to a recent study finding that nationally televised fast food television advertisements to children by McDonald\’s and Burger King from 2009-2010 focused primarily on toys, movie tie-ins and branding, CARU Director Wayne Keeley stated that “[b]oth companies have always respected CARU’s recommendations by discontinuing the challenged ads, and pledged to take into account CARU’s

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