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Banned In the Cage: How Xyience and NOS Unfairly and Deceptively Market Energy Drinks

Feet To The Fire, Food Beverage Marketing, Uncategorized /

by Cara Wilking, J.D., Rebecca Leff and Katelyn Blaney The Ultimate Fighting Championship (UFC) has its roots in “cage-fighting” and was long considered too wild and violent for mainstream sports fans. Not long ago cage-fighting was shunned by parents, banned by states and rejected by broadcast networks and cable operators for its brutality. While cage-fighting […]

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PepsiCo Unfairly and Deceptively Targets Teens with Its “Win from Within” Gatorade Campaign

Feet To The Fire, Food Beverage Marketing, Uncategorized /

The Public Health Advocacy Institute has submitted a letter to the Federal Trade Commission (FTC) requesting that it use its authority under Section 5 of the Federal Trade Commission Act to investigate PepsiCo’s current “Win from Within” commercial television advertisement and commercial website for its Gatorade sports drink product featuring Michael Jordan’s performance during game

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