State Profiles – Public Health Advocacy Institute

PHAI Releases Major Report on Digital Food Marketing to Youth: Urges State Attorneys General to Act

Food Beverage Marketing, Obesity, Press Release, Publications, State Profiles / Public Health Advocacy Institute

December 19, 2013 The Public Health Advocacy Institute (PHAI) at Northeastern University School of Law, along with our partners at the Center for Digital Democracy and Berkeley Media Studies Group, today releases State Law Approaches to Address Digital Food Marketing to Youth. It is a first-of-its kind resource that provides an evidence base and action steps grounded in state […]

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PHAI Publishes Legal Issue Brief on Digital Viral Food Marketing to Kids

Food companies used viral digital marketing tactics, such as “tell-a-friend” web campaigns, to induce children to share e-mail addresses of their friends and spread brand advertising of unhealthy foods among their peers. Even very young children are targeted by these campaigns, which may be considered unfair and deceptive and in violation of state consumer protection laws.