Food Beverage Marketing

The Hidden Energy Costs of School Beverage Vending Machines

Feet To The Fire, Food Beverage Marketing /

PHAI has produced a fact sheet detailing state-by-state electricity costs of traditional cold beverage vending machines. A traditional cold beverage vending machine consumes an estimated 3000 kilowatt hours of electricity per year (kWh/yr). That translates to an average annual energy cost of $313 per machine. Even more energy efficient machines still use between 1200 and 1500 kWh/yr. When multiplied […]

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PepsiCo Unfairly and Deceptively Targets Teens with Its “Win from Within” Gatorade Campaign

Feet To The Fire, Food Beverage Marketing, Uncategorized /

The Public Health Advocacy Institute has submitted a letter to the Federal Trade Commission (FTC) requesting that it use its authority under Section 5 of the Federal Trade Commission Act to investigate PepsiCo’s current “Win from Within” commercial television advertisement and commercial website for its Gatorade sports drink product featuring Michael Jordan’s performance during game

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FDA Action Needed to Address Diet Coke’s Blatant & Unlawful Use of Heart Health Claims

Feet To The Fire, Food Beverage Marketing, Legal Filings /

The Public Health Advocacy Institute is asking the FDA to investigate and take enforcement action against The Coca-Cola Company’s unlawful use of heart health claims on cans of Diet Coke.  In February of 2010, 2011 and 2012, The Coca-Cola Company has released Diet Coke cans labeled with a large red heart symbol, the National Heart

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