Food Beverage Marketing

Copycat Snacks Undermine School Nutrition

Today, the Public Health Advocacy Institute at Northeastern University School of Law, is releasing the issue brief Copycat Snacks in Schools on the food industry\’s recent push to market popular junk food brands in schools. As noted in today\’s New York Times story by Michael Moss entitled \”The Domino\’s Smart Slice Goes To School,\” PHAI has […]

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PHAI’s Gottlieb and Wilking Co-author study in JAMA Pediatrics Showing that Fast Food Giants Confuse and Deceive Kids

  Boston – After much criticism and prodding, Fast food giants McDonald\’s and Burger King agreed to depict healthier food options in advertising directed at children.  Researchers at the Norris Cotton Cancer Center at Dartmouth-Hitchcock, along with the Public Health Advocacy Institute (PHAI) at Northeastern University School of Law, found that attempts to honor these pledges

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PHAI’s Wilking Authors Piece for Update Magazine on Digital Food Marketing targeting Kids

PHAI Senior Staff Attorney Cara Wilking\’s article, State Law Approaches to Curtail Digital Food Marketing Tactics Targeting Young Children, has been published in the January/February, 2014 issue of the Food and Drug Law Institute\’s Update Magazine.  In the article, Wilking describes why digital marketing, which is inherently deceptive to younger children.  She explains the role of

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PHAI Releases Major Report on Digital Food Marketing to Youth: Urges State Attorneys General to Act

December 19, 2013 The Public Health Advocacy Institute (PHAI) at Northeastern University School of Law, along with our partners at the Center for Digital Democracy and Berkeley Media Studies Group, today releases State Law Approaches to Address Digital Food Marketing to Youth.  It is a first-of-its kind resource that provides an evidence base and action steps grounded in state

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PHAI’s Wilking interviewed in Huff Post for Michele Simon’s “Ask a Food Lawyer” feature

Michele Simon is a public health lawyer specializing in industry marketing and lobbying tactics. She is the author of Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back, and president of Eat Drink Politics, an industry watchdog consulting business. Ms. Simon asks PHAI’s senior staff attorney, Cara Wilking, about

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McDonald’s Repeatedly Violates CARU Premium Guideline

In response to a recent study finding that nationally televised fast food television advertisements to children by McDonald\’s and Burger King from 2009-2010 focused primarily on toys, movie tie-ins and branding, CARU Director Wayne Keeley stated that “[b]oth companies have always respected CARU’s recommendations by discontinuing the challenged ads, and pledged to take into account CARU’s

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New study finds McDonald’s and Burger King responsible for 99% of fast-food television ads for kids, suggests industry’s efforts to self-regulate its marketing practices are ineffective

Fast-food companies emphasize toy giveaways and movie tie-ins rather than food products when marketing to kids on television, which suggests that industry is not abiding by its self-regulatory pledges for child-directed marketing, according to a study co-authored by the Geisel School of Medicine at Dartmouth and the Public Health Advocacy Institute at Northeastern University School of

New study finds McDonald’s and Burger King responsible for 99% of fast-food television ads for kids, suggests industry’s efforts to self-regulate its marketing practices are ineffective Read More »

Banned In the Cage: How Xyience and NOS Unfairly and Deceptively Market Energy Drinks

by Cara Wilking, J.D., Rebecca Leff and Katelyn Blaney The Ultimate Fighting Championship (UFC) has its roots in “cage-fighting” and was long considered too wild and violent for mainstream sports fans. Not long ago cage-fighting was shunned by parents, banned by states and rejected by broadcast networks and cable operators for its brutality. While cage-fighting

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NYC’s new soda size restriction should survive any legal challenge (but, so far, hasn’t): An Update

Updated:  July 30, 2013 At this point, the Supreme Court of NY County (March 11, 2013) and the Supreme Court, Appellate Division, First Dept. (today) have ruled that the sugary beverage serving size cap in New York is invalid. The case name is: In re New York Statewide Coalition of Hispanic Chambers of Commerce, et al.

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