Feet To The Fire

Major Energy Drink Makers Don’t Play By Their Own Rules

Feet To The Fire, Food Beverage Marketing, News /

Cara Wilking, J.D Today, the Public Health Advocacy Institute (PHAI) at Northeastern University School of Law in Boston, released a report entitled Energy Drink Self-Regulation chronicling the ways in which major energy drink makers openly violate the self-regulatory guidelines issued by their own trade association, the American Beverage Association (ABA).  A review of energy drink […]

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Coors Light and The Wolverine Market Beer to Underage Youth

Feet To The Fire, Food Beverage Marketing, Injury Reduction /

by Cara Wilking, J.D. and Rebecca Leff A new Coors Brewing Company television advertisement called “Mutant Can”shows two scientists in a lab trying to find a way to improve the design of the Coors Light beer can. They then are shown in a movie theater watching The Wolverine (2013) and are inspired to improve the can

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Super-Sized Lunchables Solicits Teens to Upload Risky User-Generated Content

Feet To The Fire, Food Beverage Marketing, Injury Reduction, Obesity /

by Cara Wilking, J.D. Seeking to capitalize on the public’s insatiable appetite for Youtube stunt videos, Kraft Foods has teamed up with Rob Dyrdek, the host of MTV’s Ridiculousness, to market its recently released Lunchables Uploaded line of lunch kits. Marketed to parents as a way to “Give them more of what they love,” Lunchables

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Pepsi’s “Live for Now” campaign is the Joe Camel of soda marketing to youth

Feet To The Fire, Food Beverage Marketing /

[Adapted from Richard A. Daynard’s presentation to the 2013 Annual Meeting of the Association of American Law Schools’ Agriculture and Food Law section, January 5, 2013.] Soda consumption is a major contributor to adolescent obesity.1 Fortunately, soda consumption has been declining recently,2 presumably as a result of adverse media attention and policy initiatives like the ban

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Nestlé’s nutritional advice recommends avoiding Kraft Lunchables, but Nestlé puts its candy in Lunchables anyway

Feet To The Fire, Food Beverage Marketing /

This week, as millions of American children return to classrooms and lunchrooms, moms and dads are trying to sort out which pre-made food products are conducive to learning and a healthy diet and which are flashy, sophisticated packages of junk food. Nestlé, which deems itself “the world’s leading nutrition, health and wellness company” has teamed

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PHAI joins the Center for Digital Democracy and others in complaint to FTC over children’s websites’ “Tell-A-Friend” tactics

Feet To The Fire, Food Beverage Marketing, Legal Filings, Press Release /

Today the Public Health Advocacy Institute at Northeastern University School of Law in Boston has joined a coalition of children’s, health, privacy and consumer advocacy organizations in a complaint to the U.S. Federal Trade Commission against several children’s websites for violations of the Children’s Online Privacy Protection Act (COPPA). The offending children’s websites use a

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For Many Living With Limb Loss, “Open Happiness” Doesn’t Ring True

Feet To The Fire, Food Beverage Marketing /

by Cara Wilking, JD As part of its 2012 Olympic Games marketing blitz, the Coca-Cola Company has assembled a “Coca-Cola 8-pack of Athletes” to  “serve as Coca-Cola \’Ambassadors of Active Living’ to help encourage and inspire people to lead active, balanced lives.”[1] This group includes Jessica Long, a 2012 U.S. Paralympic Swimming Team nominee.[2] Ms. Long was born

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Health Groups Ask Federal Trade Commission to Investigate Merck’s Use of “Madagascar 3: Europe’s Most Wanted” Characters to Market Children’s Claritin®

Feet To The Fire, Injury Reduction, Press Release /

Wednesday, June 20, 2012 FOR IMMEDIATE RELEASE Contact: Cara Wilking, 617-373-5699 Today, the Public Health Advocacy Institute (PHAI) at Northeastern University School of Law in Boston, joined by 10 other organizations, sent a letter to the U.S. Federal Trade Commission (FTC) asking that it investigate Merck & Co. Inc.’s  Madagascar 3-themed marketing campaign for its flagship pediatric

Health Groups Ask Federal Trade Commission to Investigate Merck’s Use of “Madagascar 3: Europe’s Most Wanted” Characters to Market Children’s Claritin® Read More »

The Hidden Energy Costs of School Beverage Vending Machines

Feet To The Fire, Food Beverage Marketing /

PHAI has produced a fact sheet detailing state-by-state electricity costs of traditional cold beverage vending machines. A traditional cold beverage vending machine consumes an estimated 3000 kilowatt hours of electricity per year (kWh/yr). That translates to an average annual energy cost of $313 per machine. Even more energy efficient machines still use between 1200 and 1500 kWh/yr. When multiplied

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PepsiCo Unfairly and Deceptively Targets Teens with Its “Win from Within” Gatorade Campaign

Feet To The Fire, Food Beverage Marketing, Uncategorized /

The Public Health Advocacy Institute has submitted a letter to the Federal Trade Commission (FTC) requesting that it use its authority under Section 5 of the Federal Trade Commission Act to investigate PepsiCo’s current “Win from Within” commercial television advertisement and commercial website for its Gatorade sports drink product featuring Michael Jordan’s performance during game

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