Cause Related Marketing

PHAI’s Friedman and Gottlieb Co-author: “Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?” in PLoS Medicine

Food Beverage Marketing, Press Release, Publications, Tobacco /

PHAI senior staff attorney Lissy Friedman and executive director Mark Gottlieb collaborated with Lori Dorfman, Andrew Cheyne and Asiya Wadud of the Berkeley Media Studies Group to produce this article published today in PLoS Medicine. Soda companies’ PR campaigns are bad for health: Health advocates need to organize strong public health campaigns to educate the […]

PHAI’s Friedman and Gottlieb Co-author: “Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?” in PLoS Medicine Read More »

FDA Action Needed to Address Diet Coke’s Blatant & Unlawful Use of Heart Health Claims

Feet To The Fire, Food Beverage Marketing, Legal Filings /

The Public Health Advocacy Institute is asking the FDA to investigate and take enforcement action against The Coca-Cola Company’s unlawful use of heart health claims on cans of Diet Coke.  In February of 2010, 2011 and 2012, The Coca-Cola Company has released Diet Coke cans labeled with a large red heart symbol, the National Heart

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